Cognitive Evaluation Theory

Cognitive Evaluation Theory is a theory in Psychology that is designed to explain the effects of external consequences on internal motivation. Cognitive Evaluation Theory suggests that there are actually two motivation systems intrinsic and extrinsic that correspond to two kinds of motivators.

• Intrinsic motivation:

Intrinsic motivation is the act of doing something without any obvious external rewards. You do it because it’s enjoyable and interesting, rather than because of an outside incentive or pressure to do it, such as a reward or deadline.

• Extrinsic motivation:

Extrinsic motivation is action driven by rewards existing outside of the individual, such as recognition, money or pleasure.extrinsic motivation can also drive behavior that aims to avoid negative outcomes or punishments e.g. someone may study for an exam to get a good grade (reward) or avoid social ridicule (punishment).

REFERENCE:

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