IMPORTANCE OF OB

• It builds better relationships by achieving people’s, organizational, and social objectives.

• It covers a wide array of human resources like behavior, training and development, change management, leadership, teams, etc.

• It brings coordination which is the essence of management.

• It improves the goodwill of the organization.

• It helps to achieve objectives quickly.

• It makes optimum utilization of resources.

• It facilitates motivation.

• It leads to higher efficiency.

• It improves relations in the organization.

REFERENCE:

BBA SEM III BOOK