OB offers a number of challenges and opportunities for managers.it can help in improving the quality and productivity of organizations:-
- by giving its employees opportunities to participate in planning and bringing about changes within the organization.
- OB through its vast study areas helps the manager to improve people skills by being a good listener and giving proper feedback.
- OB helps in improving customer service by pointing out at the work done by employees and their attitude and behavior towards the customer.
- it provides guidelines for understanding differences between national cultures which may result in a change in management practices.
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