Wednesday, 27 November 2019

RESISTANCE TO CHANGE

Resistance to change is the action taken by individuals and groups when they perceive that a change that is occurring as a threat to them.
Resistance to change is understood to be a natural phenomenon. but not all changes are resisted. in many organisations changes are accepted instead ob being resisted. people have a natural instinct to accept the change.
sources of resistance to change may be:

  • Rational OR
  • Emotional.

  • Rational resistance occurs when people do not have proper information about the change.
  • Emotional resistance is the feeling of resistance to change evoked due to the people's perception of how the change will affect them.
REFERENCE:

BBA SEM III BOOK

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