Why Is Organizational Development Important to Businesses?

Organizational Development(OD) addresses and fixes a problem, thereby increasing a business's effectiveness. OD works to improve organizations in a more systematic way. The purpose of OD is to balance the strengths and weaknesses of a business, restructuring the employment of that business's resources (i.e. human capital) accordingly to use them most efficiently and productively. This means thorough assessment, planning, employee engagement and training where necessary and incremental measures to maintain employee performance.

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BBA SEM III BOOK